HOW IMPORTANT IS GOOD MARKETING?

We have fewer active buyers in the marketplace than we have had in years. Your agent will help you identify who your target buyer is, and they should personalise your marketing around how best to effectively reach them. In this changing market, both digital and print marketing is vital. ‘Basic’ listing your property on one or two digital real estate platforms will no longer cut it; if your property is not showing on the first page for the duration of your initial campaign, there’s no point being there. If your marketing package includes a small, insignificant signboard that goes unnoticed outside your house, just don’t. If Google fails to highlight your home on the first page in an online search by address, stop now. Do it right the first time and be clear about how you plan to reach your target market, not just locally, but in Auckland, nationally and internationally. If you’re not confident you are reaching every buyer possible, how will you know you have achieved the best price the market will pay?

Passive buyers (those people who aren’t actively looking to buy a home), are our biggest buyer group right now; we reach them through existing databases, signboards, mail drops, print ads (such as Channel, Property Press – yes, print advertising still has a place), and digitally through targeted social media ads, online carousels, etc. It all starts with good presentation (styling if necessary), great photos, and eye-catching marketing material. Lastly, if the promise of ‘free marketing’ excites you, get inside that package and get a breakdown … remember, you get what you pay for!