CHOOSING AN AGENT …

There are so many agents out there, it must be hard to know where to start, and it’s a very personal decision. Time to do some research - what agency’s brand suits your home, which agents are active in your suburb, and which agents come recommended by family and friends? 

Real estate companies rely on their brand to position themselves in a marketplace. Some offer cheaper fees and marketing with the promise of a journey that resonates more with the lower end, some pitch at the middle bracket to be all things to most, whilst others prefer to align with the higher end and offer a service in line with that, with their agents being the personal touch and face behind that brand. Establishing what type of experience you want, and how you want your home to be perceived, is a great first step. If it’s all about the agent for you, then research who is actively selling in your neighbourhood – not just their online profile, but do they have a successful track record? Social proof is important. Attend open homes, sort out the good from the bad. Is the agent knowledgeable, professional, relatable, easy to talk to?  Are they experienced? Would you trust them if you were a buyer? Are they ‘your’ kind of person and can you imagine working closely with them for an intense six weeks, trusting them with your biggest asset?  Big decision. For many, the recommendations of family and friends is the way to go – tried and tested!